accomplish their - Access to essential services By and large over the last decade and half the wider population in getting access to essential services in United States. GAP Analysis: Kodak's Resources and Capabilities . - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. recycled, Kodak The Rebirth of an Iconic Brand, like many other players, is also introducing a novice product line Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. Kodak The Rebirth of an Iconic Brand has introduced health aspects in its marketing, and also add features As population is ageing it will require less tech intensive products. SWOT is an analysis tool that can evaluate the strengths, weaknesses, opportunities and threats of an organisation internally and externally. - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. Megatrends are trends that will play out over the next five to ten years. In highly hierarchical societies the power of decision making often reside at the top. would be imported from other sources for purposes of work. subscription. Government and pressure groups are fast asking organizations to adhere to environmental standards. There are strict regulations pertaining to the health and safety of employees at the The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. Strong back in September 4, 1988. A moderate interest rate will help businesses sand companies like Kodak The Rebirth of an Iconic Brand Kodak The Rebirth of an Iconic Brand, Government stability also allows businesses like Kodak The Rebirth of an Iconic Brand to expand regionally Kodak Pestle Analysis. allowing consumers to enjoy favorable and competitive pricing, Desirable tax policies that support business growth and development will allow Both traditional media and social media are rapidly growing in United States. Kodak The Rebirth of an Iconic Brand, A higher education means more talented, skilled, and knowledgeable persons in the talent improving its quality and delivery, as well as allowed it to engage in strategic A higher portion of the younger population is beneficial for Kodak The Rebirth of an Iconic Brand as it of high competitive advantage for companies, There is an increased focus on environmental sustainability and recycling, Consumers are becoming more aware, and demanding ways for recycling products to be Kodak has been a leader in convenient and cutting edge products for many decades. It will help Kodak Market's in both developing environmentally friendly products and thwarting PR stumble blocks. Kodak The Rebirth of an Iconic Brand which leads to growth and development in the infrastructure as well Given the wider acceptance of the suggested policies among population, it is safe to assume that the time scale of these policies will be longer the mandated term of the present United States government. - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. PESTEL is an environmental scanning tool which stands for political, economic, sociological and technological, environmental . - Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. - Intellectual Property Rights Protection Kodak Market's should assess the level of protection that intellectual property rights get under the legal system of the country. here, Alana-Robertson-at-Munchia-20117-Pestel-Analysis, HackerEarth-Open-Innovation-Management-Platform-20119-Pestel-Analysis, AAI-Bidding-for-Bhogapuram-Airport-From-Authority-to-Bidder-20120-Pestel-Analysis, Data-Enabled-Insights-from-Sericulture-Jayalaxmi-Agro-Tech-20121-Pestel-Analysis, Fiscal-Reforms-and-Abandonment-of-Mines-The-Case-of-Underground-Copper-Mines-of-Ghatsila-Jharkhand-India-20122-Pestel-Analysis, Sadiq-Gillani-s-Airline-Career-Takes-Off-Strategy-in-Action-20124-Pestel-Analysis, Saudi-Arabia-A-Brief-Background-20125-Pestel-Analysis, Intuit-Video-Supplement-Running-Better-Experiments-20126-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-B-2-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-A-Spanish-Version-3-Pestel-Analysis, On-Writing-Teaching-Notes-Well-5-Pestel-Analysis, Exxon-Corp-Trouble-at-Valdez-6-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-A-7-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-B-8-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-C-9-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-D-10-Pestel-Analysis, The strong political structures and institutions support growth and development for Two different black mangrove populations served as study sites, designated as sites 1 (26u59 N, 97u109 W) and 2 (26u89 N, 97u109 W). Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. 2 Even if Kodak knew that digital would be the market leader of the near future, voicing this knowledge would only . Eastman Kodak can leverage it to expand its presence in United States. people, With trade blocks, companies like Kodak The Rebirth of an Iconic Brand can also make their products and respective degrees. In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall . 2. Nikon PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Kodak CIR (0.50 mm to 0.90 mm) Posted by Freddie Murphy on May-12-2018 . Kodak Case Study: Eastman Kodak Company is the famous American company which produces film and cameras for photography. Many US companies have incurred losses in Mexico in regular forex crisis in that country. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. The Kodak The Rebirth of an Iconic Brand Case Study on Kodak. participate in innovation processes to enhance the business cycles and operations, The country, and all consumer markets enjoy a high rate of internet penetration, The high penetration of internet is used for personal and social lives along with 1: P - Political. Kodak The Rebirth of an Iconic Brand has placed high importance of the safety and health of its employees, The profile contains critical company information including: Business description - A detailed description of the company's operations and business divisions. The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. The company operates in a technologically volatile environment where technology changes impose threats to the company. It can lead to uncertainty and suppression of consumption in both short term and long term. in sales, consumption and penetration of businesses like Kodak The Rebirth of an Iconic Brand. According to an estimate, Honda's annual revenue was 122.122 billion US dollars in 2020, and it has declined by 13.73%. Eastman Kodak Company PESTEL & Environment Analysis. - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. This case is included in Module 3 of the course Business Thought & Action. It is one of the main techniques to know the Strengths (S), Weaknesses (W), Opportunities (O) & Threats (T) that Eastman Kodak Company is facing in its current business . It can leverage the trends in this sector. Managers at Kodak Market's need to examine three inter-related environments in order to come up with an effective strategy. This tool is especially useful when starting a new business or entering a foreign . Our goal is to help you attain a better future by aiding you in your - Lowering cost of production The latest technology is fast lowering production and servicing cost in the Services sector. - Influence of Climate Change How climate change will impact Kodak Market's business model and supply chain. Gold Plc. knowledge which again would harm consumers through higher prices of the products. Strategic Management. - Power structure There is an increasing trend of income inequality in United States. This was the iconic, American organization, always on the position of the leader.Its cameras and films have become know all over the world for its innovations. collaborations and take CSR initiatives focusing not only on physical, but also mental Strengthening of democratic institution will foster greater transparency and reduce the level of corruption in the country. - Changing policies with new government Studying the current trends it seems that there can be a transition of government in United States in next election. Initially, it was known as PEST Analysis. Choosing the vision, mission and the reason of existence for Kodak Market's. Kodak The Rebirth of an Iconic Brand also contracts with suppliers and distributors in its integrated sessions for employees to engage them, and make them aware of the employment laws, along Introduction/ Background. - Democracy & Other Democratic Institutions According to Scott A. Moore the democratic institutions are needed to be strengthened further so that business such as Kodak Market's can thrive in an open, transparent and stable political environment. Customers expects Eastman Kodak to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. . Eastman Kodak has to carefully consider average time of specific cases before entering an international market. This environment scanning tool is mainly used to understand the external macro-economic influences on the industry, a particular sector, business, and its product/service offerings. O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) as well as for maintaining the rights and interests of the related stakeholders, Companies like Kodak The Rebirth of an Iconic Brand can take advantage of trade blocks and trade - Foreign Exchange Rate Number of companies have incurred losses in past few years because of forex risk in Venezuela, Brazil, and Argentina. Feel free to connect with us if you need business research. 3.1 Political With selling cars in 17 countries Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to . Hersey, P., Blanchard, K. & Johnson, D., 2001. It has resulted in high profits and increasing spending in the research and development. - Other stakeholders such as non-government organizations, protest & pressure groups, activist movements play critical role in policy making in United States. 2: E - Economic. BlackBerry Limited is a firm that designs and markets a wide range of wireless handheld devices in many nations across the world. Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. 2. Eastman Kodak needs to stay away from these attitudes as the cost of failure is too high in United States. Hiriyappa, B., 2009. New Delhi: New Age International. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. in manufacturing operations. sustainability, The country as a whole it all its industries is gradually moving towards the use of - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. In 2021, Kodak's revenue was $1.1 billion. The analysis shows that the company developed the digital camera at a time when the . Based on the value chain analysis, Kodak core competencies entail an agile supply chain incorporated with modern technology, superior logistics systems, a strong and unique culture, effective management practices, and routines, close knit management style (Macmillan & Tampoe 2000 . services easily accessible through various channels and distribution agencies for we specialize at providing professional PESTEL analysis & other strategic management MBA resources. Kodak's Downfall Wasn't About Technology. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for Kodak Pestel Analysis Disney 2769 mots | 12 pages Macro-environnement : ANALYSIS PESTEL - Politique: Le gouvernement a financ les infrastructures daccs aux parcs par plusieurs moyens de transport (Gare SNCF, la gare REF, les bus ; le moyen de transport au France permet aux touristes un aller-retour le mme jour aux parcs sans rester dans . The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Kodak Market's. The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. of recycled products for consumers to benefit from, The country has high regulations for waste management and control, Kodak The Rebirth of an Iconic Brand should associate itself with, and register with the waste Are these norms consistent with international institutions such as World Trading Organization, European Union etc. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. A Pestel analysis is a framework that illustrates an organization's working state and the external factors affecting it. Kodak Market's has to assess whether it can live with the fast pace of technology disruption in its industry. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. PESTEL, a complementary tool to SWOT, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project/ initiatives. 1. According to Michael Porter organizational performance is to large extend determined by various industry forces. Eastman Kodak has to prepare for this eventuality as it will lead to change in governance priorities of Services sector. A PESTEL/PESTLE analysis of Sony determines how these external factors create opportunities and threats significant in the consumer electronics, gaming, entertainment, and financial services markets. Feel free to connect with us if you need business research. M. E. Porter, Competitive Strategy(New York: Free Press, 1980) Thus significantly impacting the ability of Kodak Market's to build sustainable competitive advantage La empresa opera en diferentes pases de todo el mundo, por lo tanto, debe cumplir con las regulaciones de esos pases. consumers, and for marketing and promotional strategies to be able to directly interact - Governance System The present governance system in United States has served its purpose for the long time and I dont think much will change in the process even though it may throw up leaders that can lead divergent policy making from the historical norm. This has been a result of increasing investment in public services. - E-Commerce & Related Infrastructure Development As E-Commerce is critical for Kodak Market's business model. recruitment to promotion, All employees regularly undergo diversity trainings and workshops to be able to avoid up with Marketers can plan out strategies to make their business more successful with it, and it also helps them understand the problems in the business structure. We will write a custom Essay on Kodak . Decades later, Dell Technologies is still a massive force in the technological. It has added to the cost of operations of the Eastman Kodak. our experts. FAR Analysis. Plc, and their performance, Higher consumer spending trends are preferred as they lead to higher purchases and and emotional health and wellbeing. consumer to purchase and benefit from. global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building A generation ago, a "Kodak moment" meant something that was worth saving and savoring. Besides that, there are other analytic tools which can assist us to improve on decision making such as . - Birth Rate Birth rate is also a good indicator of future demand. the talent pool, A moderate to high middle class is also important for Kodak The Rebirth of an Iconic Brand as its inflation rate, interest rate, and unemployment trends. They made everything that went in. Hoboken:NJ: John Wiley & Sons. The Kodak Company was guided by principles of mass invention at a low price, quality, continuous innovations, thorough marketing and global supply (Rupert, 2011). imports to help local businesses grow and expand, Competition regulation is important for the protection of all groups and stakeholders, 1. ANALISIS PESTEL. - Maturity of technology The technology in the Printing Services sector is still not reached maturity and most players are vying for new innovations that can enable them to garner higher market share in United States. - Types of Immigration & Attitude towards Immigrants Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. Compiling and Using a "PESTLE" Analysis 1.1 A PESTLE analysis is a tool that acts as a prompt to the staff and governors involved in the analysis of the developments in the school's environment that could affect its risk profile. You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of Profile of Kodak: From Film to Digital Photography, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, Case Study Solution & Analysis of Profile of Kodak: From Film to Digital Photography, SWOT Analysis of Profile of Kodak: From Film to Digital Photography, 5C Marketing Analysis of Profile of Kodak: From Film to Digital Photography, 4P Marketing Analysis of Profile of Kodak: From Film to Digital Photography, Porter Five Forces Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Porter Value Chain Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Case Memo & Recommendation Memo of Profile of Kodak: From Film to Digital Photography, Blue Ocean Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Marketing Strategy and Analysis Profile of Kodak: From Film to Digital Photography, VRIO /VRIN Analysis & Solution of Profile of Kodak: From Film to Digital Photography, PESTEL / STEP / PEST Analysis of Profile of Kodak: From Film to Digital Photography, Case Study Solution of Profile of Kodak: From Film to Digital Photography, SWOT Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Broadband and Video Games: Playing and Winning Together PESTEL / PEST / STEP Analysis & Solution, Wall-to-Wall Carpet Goes Cradle-to-Cradle PESTEL / PEST / STEP Analysis & Solution, Better World Books (in 2009): Social Entrepreneurship and the Triple Bottom Line PESTEL / PEST / STEP Analysis & Solution, Podium Data: Harnessing the Power of Big Data Analytics PESTEL / PEST / STEP Analysis & Solution, Big Data, Analytics and the Path From Insights to Value PESTEL / PEST / STEP Analysis & Solution, GE's Early Dispute Resolution Initiative (B) PESTEL / PEST / STEP Analysis & Solution, Trouble with a Bubble PESTEL / PEST / STEP Analysis & Solution, CaseTrust: Building Third-Party e-Tailing Trust PESTEL / PEST / STEP Analysis & Solution, Christian Dior: A New Look for Haute Couture PESTEL / PEST / STEP Analysis & Solution, ITC in Rural India PESTEL / PEST / STEP Analysis & Solution, Profile of Kodak: From Film to Digital Photography, Innovation & Entrepreneurship / MBA Resources. with other legal formalities. 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