According to the Olaplex class action lawsuit, the Olaplex No. Access your favorite topics in a personalized feed while you're on the go. Updated: Feb 23, 2023 / 09:30 AM PST. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. Top Class Actions is a legal site that handles public lawsuits. Cause #2: Using the product incorrectly. The reviews found elsewhere confirm this. 3 min read. In science, let the data speak.. 12:08 EST 16 Feb 2023. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. February 14, 2023 Examined The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. Manage Settings This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. The lawsuit . Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. But some customers who spoke to Insider said the products did the opposite of what they promised. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. Unfortunately, this case is only for the Olaplex sold in Canada. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. Why? The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. , updated The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. 'If this was not the case, I would not be making this video today. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. Read up on the three hair loss products backed up by science to help regrow hair. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. Want to stay in the loop on class actions that matter to you? What Could Elon Musk Possibly Be Thinking? It repairs broken bonds and rejuvenates your hair. There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. The consent submitted will only be used for data processing originating from this website. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. The chemical in question is butylphenyl methylpropional (lilial). On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. Olaplex a.k.a. Unilever TRESemm keratin shampoo and conditioners. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. All Rights Reserved. . By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. Olaplex sells several products, including moisture masks and shampoo. Add Your Comments. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. Consult with your doctor before making any changes to your daily routines or diet. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. For those wanting to learn how to remedy their hair and scalp. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. The lawsuit is the latest controversy for the ultra-popular hair-care brand. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. 3 two times a week. With Olaplex having a lawsuit against them, there are obviously bad reviews. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". A lawyer for Olaplex declined to comment on the status of the suit. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. The brand will need to employ a strategic and extended communications and PR plan to win back consumer confidence. 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The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". 3, but that isnt very comforting. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. as well as other partner offers and accept our. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. Company faces lawsuit alleging its products cause hair loss. Customers were complaining that overusing the products was causing serious damage to their hair. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. 8 and Olaplex No. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. At the top, it is summed up that Sephora is being sued for selling Olaplex. 15 February 2023. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. "Olaplex markets its product as 'clean' and free of harsh chemicals. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". 3 Hair Perfector. It increases tensile strength and restores hair elasticity. . The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Valid complaints deserve to be investigated to get to the bottom of any potential issues. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." They just are kind of vouching for themselves rather than sounding concerned.". We are no longer accepting comments on this article. There's a lawsuit going on and it might surprise you. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. 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